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AMAZON ADVERTISING - Introduction & Amazon Ad Auction
Key Terms in Amazon Advertising
Types of Amazon Advertising- Sponsored Products
Introduction to Sponsored Brands & Sponsored Brands Video Ads
Introduction to Sponsored Display Ads
Process of Launching a New Product & Pricing Your Product During the Launch Phase
Ranking Keyword Strategy
Asin Targeting for New Product Launches
Video Ads Ranking Keyword Strategy
What Acos to Expect for a new product Launch
Overview of Amazon Advertising Optimizations
Bleeding Targets For Sponsored Products Optimization
Bleeding Targets For Sponsored Brands Optimization
Bleeding Targets For Sponsored Display Optimization
High Acos Optimization for Sponsored Products
High Acos Optimization for Sponsored Brands
High Acos Optimization for Sponsored Display
Schedule to Perform Optimizations
Negative Optimization for Sponsored Products
Negative Optimization for Sponsored Brands
Bid Up Optimization to Increase Sales on Performing Targets
Creating Sku Level Master Sheet, Daily Spend Track Sheet & Campaign Strategies
SP Suggested Keyword Strategy
SP Suggested Asin Strategy
Competitor Keyword Strategy
Competitor Product Targeting Strategy
How to Find Duplicate Keywords
Search Terms Report & Formating
Calculating the Starting Bids
Launching Keyword Campaign
Launching Product Targeting Campaign
Scaling Up Introduction
Auto Campaigns
Category Targeting
Competitor Brand Name Strategy
Longtail Keyword Strategy
Competitor Asin Targeting
Converting Asin Targeting
Shuffle Strategy
Shuffle Strategy
Sponsored Brands Video Search term expansion Strategy
View Remarkeing & Purchase Remarketing Campaigns
Getting Your Listings Ad Ready
How to deal with Variations for Campaign Structure
Getting Ad Ready- Campaign Structure & Campaign Naming Structure
Cleaning the Account
LOES Framework & Amazon Ads Targeting
Setting Up Foundational Campaigns
Defense Campaigns
Branded Campaigns
HRA2.0 TOOLS & RESOURCES
Campaign Creation - Macros
Understanding the Landscape of Amazon Ads
AMAZON ADVERTISING - Introduction & Amazon Ad Auction
Key Terms in Amazon Advertising
Types of Amazon Advertising- Sponsored Products
Introduction to Sponsored Brands & Sponsored Brands Video Ads
Introduction to Sponsored Display Ads
How to Launch a New Product on Amazon
Process of Launching a New Product & Pricing Your Product During the Launch Phase
Ranking Keyword Strategy
Asin Targeting for New Product Launches
Video Ads Ranking Keyword Strategy
What Acos to Expect for a new product Launch
Amazon Advertising Optimization- How to Cut Wasted Ad Spent & Reduce Your Acos
Overview of Amazon Advertising Optimizations
Preview
Bleeding Targets For Sponsored Products Optimization
Bleeding Targets For Sponsored Brands Optimization
Bleeding Targets For Sponsored Display Optimization
High Acos Optimization for Sponsored Products
High Acos Optimization for Sponsored Brands
High Acos Optimization for Sponsored Display
Schedule to Perform Optimizations
Negative Optimization for Sponsored Products
Negative Optimization for Sponsored Brands
Bid Up Optimization to Increase Sales on Performing Targets
Launching Campaign Strategies, Creating Sku level Master sheet & Daily sheet
Creating Sku Level Master Sheet, Daily Spend Track Sheet & Campaign Strategies
SP Suggested Keyword Strategy
SP Suggested Asin Strategy
Competitor Keyword Strategy
Competitor Product Targeting Strategy
How to Find Duplicate Keywords
Week 7- Advertising Expansion Campaigns
Search Terms Report & Formating
Calculating the Starting Bids
Launching Keyword Campaign
Launching Product Targeting Campaign
Week 8 - Scaling Up with Sponsored Products
Scaling Up Introduction
Preview
Auto Campaigns
Category Targeting
Competitor Brand Name Strategy
Longtail Keyword Strategy
Competitor Asin Targeting
Converting Asin Targeting
Week 8 - Scaling up with Sponsored Brands
Shuffle Strategy
Week 8- Scaling up with Sponsored Brands Video
Shuffle Strategy
Sponsored Brands Video Search term expansion Strategy
Week 8 - Scaling Up with Sponsored Display
View Remarkeing & Purchase Remarketing Campaigns
What are foundational campaigns & setting up your foundational campaigns
Getting Your Listings Ad Ready
How to deal with Variations for Campaign Structure
Getting Ad Ready- Campaign Structure & Campaign Naming Structure
Cleaning the Account
LOES Framework & Amazon Ads Targeting
Setting Up Foundational Campaigns
Defense Campaigns
Branded Campaigns
Additional Resources
HRA2.0 TOOLS & RESOURCES
Campaign Creation - Macros
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