HIGH RETURN ADVERTISER 2.0

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Mindset & Business Foundations
How to get support

What is Product Differentiation, How to Differentiate & Niching Down your Product Preview
How to Create an Irresistible Offer

What is Listing Optimization & Why is it Important?
Understanding what is the Amazon A9 Algorithm
How to Improve your Rankings Through Traffic and Conversion
Steps to Create a List Of Keywords For Your Listing
Creating Your Listing -Putting Everything together
Understanding Image Stack & Types of Images
Arranging the Image Stack
Where to find the best designer for your images

AMAZON ADVERTISING - Introduction & Amazon Ad Auction
Key Terms in Amazon Advertising
What is breakeven acos & How to calculate your breakeven acos
Types of Amazon Advertising- Sponsored Products
Introduction to Sponsored Brands & Sponsored Brands Video Ads
Introduction to Sponsored Display Ads

Getting Your Listings Ad Ready
How to deal with Variations for Campaign Structure
Getting Ad Ready- Campaign Structure & Campaign Naming Structure
Cleaning the Account
LOES Framework & Amazon Ads Targeting
Setting Up Foundational Campaigns
Defense Campaigns
Branded Campaigns

Creating Sku Level Master Sheet, Daily Spend Track Sheet & Campaign Strategies
SP Suggested Keyword Strategy
SP Suggested Asin Strategy
Competitor Keyword Strategy
Competitor Product Targeting Strategy
How to Find Duplicate Keywords

Overview of Amazon Advertising Optimizations Preview
Bleeding Targets For Sponsored Products Optimization
Bleeding Targets For Sponsored Brands Optimization
Bleeding Targets For Sponsored Display Optimization
High Acos Optimization for Sponsored Products
High Acos Optimization for Sponsored Brands
High Acos Optimization for Sponsored Display
Schedule to Perform Optimizations
Negative Optimization for Sponsored Products
Negative Optimization for Sponsored Brands
Bid Up Optimization to Increase Sales on Performing Targets

Search Terms Report & Formating
Calculating the Starting Bids
Launching Keyword Campaign
Launching Product Targeting Campaign

Sponsored Brands Video Introduction
Shuffle Strategy
Sponsored Brands Video SP Suggested
Sponsored Brands Video Search term expansion Strategy

View Remarkeing & Purchase Remarketing Campaigns

Shuffle Strategy

Scaling Up Introduction Preview
Auto Campaigns
Category Targeting
Competitor Brand Name Strategy
Longtail Keyword Strategy
Competitor Asin Targeting
Converting Asin Targeting

Process of Launching a New Product & Pricing Your Product During the Launch Phase
Ranking Keyword Strategy
Asin Targeting for New Product Launches
Video Ads Ranking Keyword Strategy
What Acos to Expect for a new product Launch

A+ Content Formula & Design that Converts Preview

HRA2.0 TOOLS & RESOURCES
Campaign Creation - Macros